Postpartum depression and anxiety affect 1 in 7 mothers, yet most support options are either inaccessible or unhelpful. Current “solutions” often look like:
- Journaling / mood-tracking apps — burdensome, time-consuming, and easy to abandon when you’re exhausted.
- Generic mental-health platforms — built for broad audiences, not the unique hormonal, social, and physical realities of postpartum recovery.
- Family advice — well-meaning, but packed with myths, stigma, and pressure that can make things worse.
Young first time moms don’t need another app: they need a warm, trustworthy voice that listens, gives evidence-based guidance, and connects them to the right local resources, fast.